Trying to market and sell renewable energy, or “green” technologies is challenging (believe us, we know). I am always looking for insight into this market. A friend recently sent me a link to another blog and I found the premise very interesting. The author outlines several reasons why even though we are the most innovative country in terms of developing “green” technology as consumers, we often don’t adapt it readily.
It goes on to suggest that our culture is partially to blame… for example, scrimping or being frugal is not culturally celebrated. As the nation with the fourth largest land mass at our disposal, we have not been predisposed to being conservationists with natural resources. Having said that, I think those of us that live here on the Outer and Inner Banks are far more aware of how our actions effect our environment.
I don’t necessary agree with all the opinions, but it is an interesting article to read and consider. Find it here at:
